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What Our Clients Have To Say…
“Today’s way of interviewing panelists for research is far too inefficient. PureSpectrum is attacking this problem in all the right ways to streamline the research process.”
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“The team at PureSpectrum helped me at every step. Having an outside source with such extensive data quality measures put my mind at ease. The fact that the team could then analyze data and help me present guidelines…was exceptional.”
Latest Market Research Blog Posts
The Transformation of Sampling Automation in APAC
Historically the market research industry's adoption of API, DIY / Self-Serve Automation has been slow on the uptake in Asia Pacific. Resistance can be attributed to traditional process methodology,...
PureSpectrum Acquires Instant Insights Business from Upwave
LOS ANGELES & SAN FRANCISCO, May 3, 2021 -Â Fast-growth market research technology company, PureSpectrum, acquires Instant Insights, a business line being spun out of Upwave. Instant Insights is...
Combatting Post-COVID Anxiety in the Workplace
Foreword from our CEO With vaccinations continuing to roll out and county guidelines allowing for reopening, PureSpectrum, along with most organizations, is beginning to return to the workplace. But...