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“Today’s way of interviewing panelists for research is far too inefficient. PureSpectrum is attacking this problem in all the right ways to streamline the research process.”
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Latest Market Research Blog Posts
PureSpectrum POV: George Head
Meet George Head, Director of UK Sales. Today, George shares his advice to help industry colleagues embrace marketplace platforms, which he knows are the future of market research. Below are his...
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Our recent poll on global warming showed that Americans are concerned and believe that human behavior plays a large role in climate change. But one thing we saw during that survey was that many...
Stream On, America
On September 19th, 2021, Netflix tied the Emmy record for the most wins (44) in a single year. This record was previously set in 1974 by network giant CBS. These historic wins are being spoken about...