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Latest Market Research Blog Posts
Outside the Boardroom – Tim Talley
At PureSpectrum, we look to build relationships beyond the traditional business setting. We are committed to delivering quality, whether that means the quality of data, quality of service, or...
PureScore Lowers Reconciliation Rate by 15%
PureSpectrum implemented PureScoreâ„¢, a machine learning driven scoring system that rates individual respondent quality on a scale of 0-10, at the beginning of 2020. It represents the next evolution...
Feature Highlight: Quota Nesting
Get the exact respondents you need and with better accuracy using Quota Nesting. When setting up a survey for launch, input all required respondent demographic information and nest them together....