Respondent Privacy Policy

Platform Privacy Policy

Updated October, 2023

Who are we?

“PureSpectrum”[1] has developed technology and a web portal to help researchers speak to people that are interested in giving their opinion.  This policy sets out how we will use your personal data. 

We are committed to protecting your personal data and take the security of your information very seriously.  We have strict security measures in place to protect your data.  This includes robust security procedures and encrypting all the data on our web-based applications.

If you have any concerns or would like to contact us about any aspect of this policy, please get in touch through the contact details at the bottom of this statement.

The Information we collect about you and its sources

To find the best match for both you and the researchers, we will ask some demographic information relating to you.  This will include

  • Your age
  • Your Gender
  • Your income
  • Zip or Postal Code
  • Race
  • Ethnicity
  • Marital Status

While we will not ask for any directly identifying data, such as your name, email address, physical address or phone number, we will collect additional information from you that will be project specific.  This data will be dependent on the individual project but may include protected or more sensitive data such as race or ethnicity, health or medical information, biometric information, financial information, educational information, Political or religious beliefs and professional or employment-related information, including occupation trade union membership and sexual orientation.  Please do not participate in such surveys that ask for this information if you do not consent to this data being collected, processed and shared with the Client running that particular project.

In addition, we will obtain data from the following sources to better understand your compatibility with projects that you may wish to participate in and to protect our business

  • Geo Location
  • IP Address
  • Device Details which includes collecting Information about your device (e.g., device operating system, the other applications on your device, device network provider, device type, time zone, network status, browser type, browser identifier and other information that alone or in combination may be used to uniquely identify your device)

Lastly, we also hold independently generated data to track your participation in projects and monitor accuracy

  • Unique user ID
  • Accuracy score

Your obligations

By participating in market research surveys sponsored by our clients and third-party market research companies you agree that:

  • You will provide honest, candid and complete answers and will not misrepresent yourself or any of your demographic information
  • When you provide written answers to survey questions your answers will not include any content that is obscene, indecent, pornographic, seditious, offensive, defamatory, threatening, liable to incite racial hatred, menacing, blasphemous, or otherwise violates the law, or which infringes on anyone’s intellectual property rights
  • You will keep confidential and shall not copy, screenshot, download, transfer, share, store, reproduce, republish or disseminate any materials that are shown to you in any survey, including the Brands and companies sponsoring the surveys, survey questions, images, trademarks, tradenames, slogans, advertising copy, videos or audio files

How we use your personal data

We use the above information for the following reasons

Purpose of the processing

Justification

Identifying client survey opportunities that you may be eligible for through the Third-Party MR Companies

 

Your participation is promoted through the Market Research (MR) Company you are affiliated with, and they are the controllers of your information. 

Disclosing such data elements to clients of the Third-Party MR Companies for audience measurement services

 

Your participation is promoted through the MR Company you are affiliated with, and they are the controllers of your information. 

Appending additional data elements (provided by you) to completed client surveys and delivering the appended survey data to clients of the Third-Party MR Company(ies) for analytical or research purposes

You consent to participate in these projects but can withdraw your consent at any time. 

Please note that consent withdrawal will not affect any historic processing for projects you have already participated in 

Protecting our business and our clients from misuse of our platforms, cyber-attacks or misuse of our services and to prevent fraud and enhance data accuracy

It is in our legitimate interest to protect of our business and systems from misuse or attack

 

Some of the decisions that we take about you may be through fully automated mean.  Such as our accuracy scoring and relevancy for specific projects.  We do not believe that this automated processing has a significant impact on your privacy, but you can always contact us through your affiliated MR partner or at the email address below if you have any concerns or questions.

Who we may pass your data on to:

If you are eligible for a client survey opportunity offered through a Third-Party MR Company, the Third-Party MR Company will provide your unique identification number and a survey link to us and you will be invited through the Third-Party company from which you were sourced, to participate in the client survey.

Where appropriate, we may also disclose your data to

  • Member of our the PureSpectrum group
  • Our professional advisors, consultants, and auditors
  • Where we may have a legal obligation to disclose; or
  • As part of the sale of one of more elements of our business
  • Dynata LLC – a partner of ours that can offer you additional survey opportunities. We will pass certain personal data and social/demographic information to these parties for use in connection with the purposes set forth in their privacy policy. To view the privacy policy for Dynata LLC. (www.Dynata.com/privacy)

We also create anonymized and statistical information generated by your data which may be made available to other organisations and researchers.

In exceptional circumstance Regulators and law enforcement agencies may also request your information from us and we will provide them with your information only when there is a legal basis to do so.

If we suspect someone has committed fraud or tried to manipulate our systems we’ll note it in our records and may share the information with others that we deem relevant – such as the our affiliate MS partner or Client.

How we transfer and store your personal data

Your personal data may be processed, stored, or accessed by our staff, agents, or Clients in all the locations across the world that we operate in, and in particularly the United States.  Some of these locations may not have privacy laws in place that provide the same protections as available to you at home.  In these cases, we will take steps to protect your data, which include legal protections are required by such regimes as the EEA General Data Protection Regulations.

Your personal information will be retained in line with the instructions that we receive from our MR Affiliate and our Clients.  Where we hold data about you independently of these affiliates, we will retain the data in line with our Retention policy and will fully anonymize data as soon as we no longer need to be back to link your profile back to your submitting MR affiliate or our clients. 

Your choices

We respect the rights that individuals are granted through their local Data Protection legislation.  Where these rights exist for you, you may exercise these over the data we hold through your affiliated MR company.  These may include:

  • The right to be informed about the processing of your personal information and to know what data we hold
  • The right to correct or rectify the personal information we hold
  • The right to access your data and rights of data portability
  • The right to be forgotten
  • The right to withdraw any consents you have previously given to us
  • The right to opt out of the sale of your data (pursuant to the California Consumer Protection Act of 2018 “CCPA” and Virginia Consumer Data Protection Act “VCDPA”)
  • Right to non-discrimination as a result of exercising your rights
  • Rights to object or have human intervention in fully automated decisions
  • Right to complain to a local Privacy and Data Protection Regulatory body
  • Additional rights as described below related to the China Personal Information Protection Law (“PIPL”) described below

If you exercise your rights or opt-out, the company that invited you to this survey opportunity is solely liable and responsible for managing all requests and opt-out requests and will communicate your request to PureSpectrum on your behalf.

 

Notice to California, Virginia, Connecticut, Utah and Colorado Residents

Pursuant to your applicable state’s privacy laws and regulations (the “Applicable Law”), (including the California Consumer Protection Act of 2018 (“CCPA”) for California residents), and subject to certain exceptions and limitations, you can contact us to exercise the rights described below with respect to certain personal information that we hold about them. To the extent those rights apply to you, they are described below. We also sometimes collect and process certain personal information on behalf of our customers. You should contact those customers to exercise any rights you may have with respect to that personal information.

Right to Know About Personal Information Collected, Disclosed, or Sold

You have the right to request that we provide you with details about the personal information we collect, use, disclose and sell. You can submit a verifiable consumer request by emailing privacy@purespectrum.com. We reserve the right to verify your identity to our satisfaction, including by asking you to provide certain personal data that will help us identify you and connect you to personal data we have collected.

You are entitled to receive the following:

  • The categories of your personal information that we have collected in the preceding 12 months
  • The categories of sources from which that information was collected
  • The business/commercial purpose for the collection or selling
  • The categories of third parties with whom we share personal information
  • The specific pieces of personal information we have collected about you (subject to some exceptions)

Because we have disclosed or sold (as those words are defined in the applicable state law) personal information to third parties in the last 12 months, you are also entitled to receive:

  • The categories of personal information that we have disclosed or sold in the past 12 months

Right to Request Deletion of Personal Information

You have the right to request deletion of the personal information we have collected about you (subject to some exceptions). You can submit your request as described above, and we reserve the right to conduct the verification described above.

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

You have the right not to receive unlawful discriminatory treatment from us for the exercise of your privacy rights under the applicable state law.

Right to Opt-Out of Sale of Personal Information

You have the right to opt-out of the sale, sharing or transferring of your personal information by us. You can submit a verifiable consumer request by sending an email to privacy@purespectrum.com. 

List of Categories of Personal Information to be Collected and May Have Been Sold or Disclosed

Categories of Personal Information Collected

We collect personal information and sensitive data from research participants during participation in a survey and other market research activities.

  • Your age
  • Your Gender
  • Your income
  • Zip or Postal Code
  • Race
  • Ethnicity
  • Marital Status

While we will not ask for any directly identifying data, such as your name, email address, physical address or phone number, we will collect additional information from you that will be project specific.  This data will be dependent on the individual project but may include protected or more sensitive data such as:

  • Health or medical information
  • Educational information,
  • Political beliefs
  • Religious beliefs
  • Professional or employment-related information, including occupation trade union membership
  • Sexual orientation
  • Other demographic information

In addition, we will obtain data from the following sources to better understand your compatibility with projects that you may wish to participate in and to protect our business

  • Geo Location
  • IP Address
  • Device Details which includes collecting Information about your device (e.g., device operating system, the other applications on your device, device network provider, device type, time zone, network status, browser type, browser identifier and other information that alone or in combination may be used to uniquely identify your device)

All of the information above was collected for the purposes described in this Privacy Policy

Categories of Personal Information that May Have Been Sold

We have sold all of the above categories of personal information in the last 12 months.

Categories of Personal Information that Were Disclosed

We have disclosed all of the above categories of personal information in the last 12 months.

Notice to Residents of the Peoples Republic of China

Your Rights Under the China Personal Information Protection Law (“PIPL”)

Pursuant to the China Personal Information Protection Law (“PIPL”), and subject to certain exceptions and limitations, residents of the Peoples Republic of China can contact us to exercise the rights described below with respect to certain personal information that we hold about them. Relatives of deceased persons about whom we hold personal information may, for their own lawful and legitimate interest, exercise these rights.  To the extent those rights apply to you, they are described below. We also sometimes collect and process certain personal information on behalf of our customers. You should contact those customers to exercise any rights you may have with respect to that personal information.

Right to Consent to the Collection of Personal Information and Sensitive Personal Information

We will obtain your voluntary consent to the collection, processing, storage, and sale of your Personal Information before you begin a survey opportunity.  By providing that consent you are agreeing to the terms of this privacy policy.

 

Right to Know About Personal Information Collected, Disclosed, or Sold

You have the right to request that we provide you with details about the personal information we collect, use, disclose and sell. You can also request to correct or complete the information we hold about you.  You can submit a verifiable consumer request by emailing privacy@purespectrum.com. We reserve the right to verify your identity to our satisfaction, including by asking you to provide certain personal data that will help us identify you and connect you to personal data we have collected.

Right to Limit or Object to Processing Your Personal Information.

You are entitled to restrict or object to the processing of your personal information and to withdraw consent to the collection of your personal information, but if you do limit or object to the processing of your personal information, we will not be able to offer you survey opportunities.

Right to Request Deletion of Personal Information

You have the right to request deletion of the personal information we have collected about you (subject to some exceptions). You can submit your request as described above, and we reserve the right to conduct the verification described above.

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

You have the right not to receive unlawful discriminatory treatment from us for the exercise of your privacy rights under PIPL.

Right to Opt-Out of Sale of Personal Information

You have the right to opt-out of the sale, sharing or transferring of your personal information by us. You can submit a verifiable consumer request by sending an email to privacy@purespectrum.com. 

WE MAKE UPDATES TO THIS POLICY

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

 

How to contact us

If you have any questions about the processing of your data, or to exercise any of your rights under your local Data Protection laws or regulations, you can contact your affiliated MR Company or email us at privacy@purespectrum.com

Your participation in any survey opportunities does not entitle you to any benefits offered by, or membership with, the Third-Party MR Companies. If you have any questions or issues regarding this, please contact  respondentsupport@purespectrum.com

 

 

 

[1] PureSpectrum includes (but is not limited to) PureSpectrum Inc., PureSpectrum UK Limited, PureSpectrum Pte Limited Singapore, PureSpectrum Pty Limited Australia and PureSpectrum India Private Limited.  These entities may change from time to time.