Surveys simplified.
Market research that fits your needs.


Insights Professionals – PureSpectrum offers a full quant platform with three solutions: Insights, Sample Marketplace, and Services. No subscription or upfront commitments.

Marketing Professionals – Keep a pulse on your brand and understand the effectiveness of marketing efforts over time. Conduct brand trackers, perform customer segmentation and perform concept testing.

Product Teams – Leverage a methodology to evaluate concepts among different audiences with PureSpectrum’s Concept Testing capabilities. 

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Insights On-Demand Your Way

Our Insights Platform is an intuitive survey and results dashboard for researchers to instantly collect and understand consumer feedback. No licensing fees or subscription required.

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         High-Quality Responses Enable Great Decision Making

The PureSpectrum Marketplace provides instant access to multisource supply from high-quality respondents globally. Create, launch, and manage surveys anytime in minutes and without delays.

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“Using the dashboard was easy and intuitive: I could check in during my surveys, view the data as charts and graphs, and help visualize the numbers. The platform is reliable, nimble, and efficient.”

Olga Bates

Global Manager of Marketing Insights, Silgan Dispensing