Get the Survey Audience You Need, From Where You Need
Finding the right survey audience while minimizing terminations and click waste is a constant balancing act for researchers.
Use our technology to target the respondents you need from wherever you need. PureSpectrum offers access to respondents all over the world with 40+ active markets and more always in the pipeline. Our team resides in seven offices across two continents to support your fielding and use of our platform.
We pride ourselves on only having high quality survey panels in our Marketplace and monitor data integrity on the respondent level. No matter where your respondent is sourced from, they must pass the PureSpectrum data quality screeners.
Target Respondents with International Reach
Target respondents all over the world to ensure that the sample needs of your research are met.
Middle East & Africa
United Arab Emirates
PureSpectrum Supplier Vetting Process
Only high quality survey target audiences can be reached on our platform. To be integrated on the PureSpectrum platform, each supplier is vetted by our team for panel quality assurance:
- Video call where they walk through their Panel Book and ESOMAR 28
- Review of signup process and data points gathered after sign-up
- Review of data quality/fraud detection/fraud prevention practices
- Review of presentation of surveys, frequency of communication, overall respondent experience, etc.
- New suppliers then have a phased introduction to Marketplace and available buyers so that production testing/evaluation can happen
- On a monthly basis, each supplier’s performance metrics are evaluated. These are reviewed in order to flag any necessary users as well as discuss anything requiring more systemic adjustment/attention. The metrics include:
- Various quality checks that live within the PureSpectrum platform
- Client feedback based on quality terms
All respondent transactions are monitored and evaluated with PureScore on a real-time, ongoing basis. No matter the source of the respondent, they must adhere to PureSpectrum quality standards.
When setting up your survey’s target audience, choose from our network of 40+ integrated suppliers. On all survey reports, see exactly where your target respondents are coming from for each and every complete. While some platforms don’t let you have control over the sample source, PureSpectrum is completely transparent as to what avenues respondents come to surveys through.
Multi-Source Supply Consistency
PureSpectrum gives every respondent a PSID, or PureSpectrum identifier, regardless of supplier selection. This ensures only unique respondents get into our clients’ survey target audience.
Interested in learning more about PureSpectrum Marketplace suppliers? Contact firstname.lastname@example.org or sign up for a demo today.