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The NY Times recently asked, “Will Real Estate Ever Be Normal Again?” The article started a national conversation about the inequality between generational first-time home buyers due to pandem...

Recently, PureSpectrum partnered with Sentient Decision Science at Quirk’s Chicago to reveal a new perspective into current attitudes of the U.S. populous by generation. Together, the two orga...

According to the Greeting Card Association (GCA), 1.3 billion cards are sold during the holiday season. For many, holiday cards are a festive and upbeat way to spread cheer and update friends ...

For many, the last months of the year conjure up thoughts of holiday parties, traveling to see loved ones, and special meals and celebrations. With festivities quickly approaching, we polled A...

Meet Daniel Soh, Senior Account Director in Asia. Today, Daniel discusses his thoughts on how the COVID-19 pandemic is changing the online panel industry in APAC. He also shares how these chan...

Last year the COVID-19 pandemic changed the way many Americans celebrated Halloween. Some people did not trick or treat, instead opting for smaller festivities or skipping the holiday altogeth...

With the holiday season quickly approaching, we wondered how Americans are feeling about travel and if their sentiments differ depending on vaccination status? Using the PureSpectrum Insights ...

It has been predicted that the COVID-19 lockdowns have and will continue to create a baby boom in America. While many Americans have adapted to shopping and gathering online, we wondered if ne...

Most morning routines, like other aspects of life, have changed since the advent of COVID-19. But as fall begins, some Americans have returned to the office and school, while others remain rem...