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On Tuesday, January 7th a series of wildfires began to devastate the Los Angeles area. More than 13,000 structures have been destroyed or damaged and almost 180,000 people have been forced to ...

Dive deep into the minds of voters with Numerious’ groundbreaking study, “Cracking the Voter Code: The Science of Policy Priorities.” Numerious, discrete choice technique expert, leveraged...

In the spirit of the Halloween season, we decided to round up a market researcher’s haunted house filled with some of the daily challenges they can face. Nothing can be more haunting than fill...

With almost 20 years in the industry, primarily as a buyer, but now as the head of Supply for PureSpectrum, I’ve spent a lot of time thinking about how to ensure that surveys are attracting an...

Turning a Blank Page into a Chapter of Growth When Claire Vandeweghe joined PureSpectrum three and a half years ago, she stepped into a new challenge: launching the company’s presence in Fran...

PureSpectrum is excited to announce the launch of S2S Secure to ensure data integrity and mitigate survey fraud. This new technology will add another layer to PureSpectrum’s industry-leading r...

Apple released its 100 Best Albums list and the world reacted. Thousands of music lovers responded on social media, blogs, and podcasts with their thoughts on Apple’s picks and rankings. The l...

I decided to start PureSpectrum for two main reasons. Firstly, I knew there was a better way to sample. If I could bring together the right people and make the right technology, we could make ...

A common mistake made by researchers, project managers, and other stakeholders looking at data quality in a multi-sourced world is concluding that Supplier A is bad quality because most of the...