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If asked to describe our company culture, I respond that PureSpectrum is a client first company. Our team members are empowered to create a great client experience. If you see a bad experience...

How To Prepare Mortgage rates for a 30-year fixed in the US have gone from 3.7% in January to 7.5% in December, more than doubled! Inflation is running at 7.7%. The Private Equity market has c...

Data Quality In Online Sample Today everyone, including survey respondents, can be increasingly anonymous online. This anonymity offers a host of issues in quantitative research, such as panel...

Markets change fast, but consumer sentiments change faster. This is certainly true when it comes to electric vehicles. A year ago, EVs seemed like something everyone was talking about, but few...

What is Concept Testing? When you have a new product or marketing campaign, concept testing research is an effective way to test how it will be received before it is released. Concept testing ...

The French are known for their cuisine and wonderful cafe culture. But as many countries adopt fast food as the answer to a quick family meal, we wondered if French families were embracing the...

Les français sont connus pour leur cuisine et leur merveilleuse culture des cafés. Mais comme de nombreux pays adoptent le fast-food comme solution pour un repas familial rapide, nous nous som...

Kolcraft has been a family-owned company for over 75 years. While the business began in baby crib mattresses, it has expanded to multiple categories and brands, including Contours Baby, Tempur...

Meet Chad Nuesmeyer, SVP of Engineering and Product at PureSpectrum. Today Chad discusses how he keeps international product and engineering teams aligned and nimble. Learn his interesting pat...