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Before her in-house role as a customer insights manager at Grammarly, Jennifer Klein, Ph.D., worked in management consulting roles, supporting various customer insights projects for major bran...

Market research is undergoing a paradigm shift. Arnaud Frade, Enterprise GTM Lead, APAC Traditionally, generating consumer and market insights was a human-powered endeavor, reliant on expert a...

We recently concluded PSXEmpower 2026, where our global teams came together across our regional hubs in Curitiba, London, Hyderabad, Singapore, and Westlake Village. Michael McCrary, CEO &...

Client Quester is a strategy and insights firm, focused on a narrative-based approach to the three key areas of business – Innovation, Brand Marketing & Communications, and Consumer Experi...

Client the7stars the7stars is the UK’s largest independent media agency. Their independence means that they have the freedom to choose who they partner with and are always looking for the best...

Client Silgan Dispensing Silgan Dispensing is a leading consumer packaged goods provider based out of Richmond, Virginia.  Silgan utilizes consumer insights to guide its marketing solutions fo...

Elizabeth Bodie, Chief People + Culture Officer At PureSpectrum, culture isn’t something we put on the walls; it’s how we work, lead, and win together. In 2023, we set out to reinvigorate the ...

Over the past few weeks, we’ve shared a series of observations from 2025, starting with how AI fraud actually showed up in practice and what PureScore™ 5.0 revealed, followed by a closer look ...

Chris Mawn, Director of Clients, ANZ From User to Advocate: Turning Experience into Leadership Chris Mawn’s PureSpectrum story didn’t begin in an interview room, it started as a client. “I wa...