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In June 2021, American Airlines joined Southwest and banned alcohol during flights. This came as a response to a surge in unruly passengers post-COVID-19 lockdowns. Omicron crumbles America...

Talk of Bitcoin is seemingly everywhere these days and Americans are investing in record numbers. Is your business ready for the coming economic cycle? provides the market research operations ...

During the COVID-19 lockdowns, more Americans than ever turned to delivery apps to have meals brought to their doorsteps. Companies like DoorDash, GrubHub, and UberEats have become household n...

PureSpectrum’s goal is to make researchers’ jobs easier, which is why we created the traffic channels feature on our platform. For the researcher-facing workflow that uses those tr...

Historically the market research industry’s adoption of API, DIY / Self-Serve Automation has been slow. That slow adoption is a big reason the research workflow gap still exists in so ma...

Foreword from our CEO With vaccinations continuing to roll out and county guidelines allowing for reopening, PureSpectrum, along with most organizations, is beginning to return to the workplac...

It typically takes me a couple of weeks at the beginning of each year to stop unintentionally signing documents with the wrong year. This year, I’m confident that won’t happen. 2021 is here an...

Since June 2019, Watermelon has been utilising the PureSpectrum platform to advance the capabilities of their research. For another agency case study showing how a research firm used PureSpect...

PureScore™ is a machine learning-driven model. The model is trained specifically to protect data quality at every stage of the respondent journey. that is designed to evaluate individual respo...