LONDON, ENGLAND, March, 1st, 2022- PureSpectrum’s EMEA expansion is further cemented by the addition of another senior European market research executive. Elena Speer joins the organization to lead the sales team in the Northern European region.
With the ethos of making life easier, PureSpectrum has committed to attracting talent with demonstrated industry knowledge to provide insight and strategy for their global client base. Speer brings extensive cross-disciplinary expertise in growing clients’ brands and businesses.
“Data quality and helping clients to make efficient decisions have always been my passion and area of expertise,” shares Speer. “I’m motivated by the impact I can make with PureSpectrum’s complete end-to-end market research and insights platform, and am excited to be a part of the team leading digital transformation in the industry.”
Speer comes to the PureSpectrum EMEA team with over sixteen years in Senior and Global Sales roles at Ipsos where she focused on FMCG, Advertising, and Management Consultancy sectors. Before joining Ipsos, she worked as a Strategic Planning Director in the advertising world with Leo Burnett and BBDO.
“Elena’s strategic expertise adds a new dimension to the Purespectrum EMEA team’s offering,” Stephen Hughes, Managing Director EMEA comments. “Her proven track record in sales leadership and successfully growing businesses means that she is the ideal person to spearhead our continued growth in the Northern European region.”
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality. In the few years since its inception, PureSpectrum has twice been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500, placed in the Top 50 of the GRIT Most Innovative Companies List, and ranked in the top 20% on the Inc. 5000 list.