PureSpectrum Blog

Agile Research is a constant topic in modern online quantitative market research. But not all customers I speak to understand exactly what it is and...

#16 Most Innovative 2022 is proving to be a year of tremendous growth for PureSpectrum. We are honored to again be recognized and featured in the...

What is Concept Testing? When you have a new product or marketing campaign, concept testing research is an effective way to test how it will be...

The French are known for their cuisine and wonderful cafe culture. But as many countries adopt fast food as the answer to a quick family meal, we...

Les français sont connus pour leur cuisine et leur merveilleuse culture des cafés. Mais comme de nombreux pays adoptent le fast-food comme solution...

Kolcraft has been a family-owned company for over 75 years. While the business began in baby crib mattresses, it has expanded to multiple categories...

How To Add a Researched Point Of View to Your Content Content marketers and creators are tasked with constantly making new and engaging content that...

What does your audience want? And how does your brand solve its customers’ most critical pain points? These are just a few examples of the difficult...

Aggregating sample or multi-sourcing has increasingly become the norm for online data collection in quantitative market research. A confluence of...