LOS ANGELES, April 20, 2021 – PureSpectrum, the fastest-growing company in the market research sector, secures $17 million in Series B funding from Arthur Ventures. Arthur Ventures, a Minneapolis-based growth equity firm, leads B2B software investments outside of Silicon Valley. This capital raise gives PureSpectrum the fuel to continue to build and retain top talent as well as expand their product offering.

Recently ranked #21 on Deloitte’s Fast 500 list, PureSpectrum believes their success stems from their talent density and industry-leading quality. CEO and Founder, Michael McCrary, states “This growth equity will allow us to do more faster, it is a tremendous opportunity to accelerate the growth of the business. One of the reasons why we decided to partner with Arthur Ventures is that they understand who we are and what we stand for. We have no intention of changing our focus on providing the highest quality experiences for our customers.” 

Patrick Meenan, General Partner at Arthur Ventures, will be joining PureSpectrum’s board of directors. “We have been looking for a business in this market for years. PureSpectrum is a fast growth company with a strong team and culture that shares the same values as Arthur Ventures,” Meenan said. 

In just five years since the company’s inception, PureSpectrum has fielded over 32 million online interviews, developed the industry’s first and only respondent level scoring system, grown to over 100 team members worldwide, and been named the fastest-growing company in the market research sector. Their Series B funding will enable them to invest more into their technology stack, in turn making the collection of high-quality insights faster and more accessible to anyone trying to make better business decisions.

About PureSpectrum

PureSpectrum is a next-generation online sample company founded in California in 2015. Since its inception, PureSpectrum has worked to bring groundbreaking technological advances to the market research industry. Researchers around the globe use PureSpectrum’s platform and services to connect with millions of panelists to understand sentiment and develop industry leading insight.

About PureSpectrum 

PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system,  PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality.

In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, and ranked for three years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.