PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
What Workers Want This Fall
A recent trending LinkedIn headline asked, “Is Fall Canceled?” The plans that many corporations had put in place to bring workers back to the office...
The Cannabis Conversion
Cannabis is a growing industry in the US, and is now legal for adult recreational use in more than 15 states with more passing legislation to...
How Cell Phones Make Meditation More Approachable
There’s no denying that the last 18 months have been difficult and Americans continue to struggle with the stress of changing mask mandates, news...
3 Key Takeaways from SampleCon 2021
Last week I attended SampleCon 2021 in Pasadena, CA. Focused on the goal of creating an open forum for discussion around topics related to the...
Cheers to Travel: Will Alcohol Bans Affect Airline Sales?
In June 2021, American Airlines joined Southwest and banned alcohol during flights. This came as a response to a surge in unruly passengers...
Is Bitconfidence Fleeting?
Talk of Bitcoin is seemingly everywhere these days and Americans are investing in record numbers. But is Bitcoin a fleeting trend that Elon Musk...
The Delivery App Download
During the COVID-19 lockdowns, more Americans than ever turned to delivery apps to have meals brought to their doorsteps. Companies like DoorDash,...
Traffic Channels: What and Why You Should Be Using Them
“Traffic channels have made my client's fielding easier and more efficient.” - Cecilia Engelking, PureSpectrum Account Manager PureSpectrum’s goal...
The Transformation of Sampling Automation in APAC
Historically the market research industry's adoption of API, DIY / Self-Serve Automation has been slow on the uptake in Asia Pacific. Resistance can...