PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
Big Events: Are Americans Willing to Take the Risk?
While most of the US has reopened, mixed messaging from national and local governments about COVID-19 safety protocols has left many people worried...
Back to School Shopping Looks Different in 2021
It’s the end of August, which means for many, it’s time for school to be back in session. We polled American families and 74% reported that their...
What Workers Want This Fall
A recent trending LinkedIn headline asked, “Is Fall Canceled?” The plans that many corporations had put in place to bring workers back to the office...
The Cannabis Conversion
Cannabis is a growing industry in the US, and is now legal for adult recreational use in more than 15 states with more passing legislation to...
How Cell Phones Make Meditation More Approachable
There’s no denying that the last 18 months have been difficult and Americans continue to struggle with the stress of changing mask mandates, news...
3 Key Takeaways from SampleCon 2021
Last week I attended SampleCon 2021 in Pasadena, CA. Focused on the goal of creating an open forum for discussion around topics related to the...
Cheers to Travel: Will Alcohol Bans Affect Airline Sales?
In June 2021, American Airlines joined Southwest and banned alcohol during flights. This came as a response to a surge in unruly passengers...
Is Bitconfidence Fleeting?
Talk of Bitcoin is seemingly everywhere these days and Americans are investing in record numbers. But is Bitcoin a fleeting trend that Elon Musk...
The Delivery App Download
During the COVID-19 lockdowns, more Americans than ever turned to delivery apps to have meals brought to their doorsteps. Companies like DoorDash,...