PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
Stream On, America
On September 19th, 2021, Netflix tied the Emmy record for the most wins (44) in a single year. This record was previously set in 1974 by network...
PureSpectrum POV: Arianne Larimer
Meet Arianne Larimer, Vice President of Client Development. Based in New Orleans, Arianne leads the PureSpectrum US East Sales team. Today, she...
Warming Up to the Idea of Climate Change
Today’s news reports are full of extreme weather conditions all around the world. Record heat, deadly storms, and devastating wildfires seem to be...
Subscribed: America’s Attachment to Meal Kits and Wine Clubs
The food and beverage subscription industry are robust in America, offering incredible services that can introduce consumers to a wide variety of...
Telehealth: Pandemic Fad or Growing Preference?
Throughout the pandemic, there has been a rise in telehealth appointments especially during periods of COVID-19 lockdowns. Now with most cities and...
Big Events: Are Americans Willing to Take the Risk?
While most of the US has reopened, mixed messaging from national and local governments about COVID-19 safety protocols has left many people worried...
Back to School Shopping Looks Different in 2021
It’s the end of August, which means for many, it’s time for school to be back in session. We polled American families and 74% reported that their...
What Workers Want This Fall
A recent trending LinkedIn headline asked, “Is Fall Canceled?” The plans that many corporations had put in place to bring workers back to the office...
The Cannabis Conversion
Cannabis is a growing industry in the US, and is now legal for adult recreational use in more than 15 states with more passing legislation to...