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Something has shifted in how research gets done, and it has shifted faster than most platforms have been willing to acknowledge. A 2025 study by the Market Research Institute International fou...

Reconcile transactions Ask Claude to review and reconcile transactions, accepting or rejecting completes after the fact with a reason attached for audit purposes. Every change Claude makes is ...

Boosting sample to an underperforming survey means launching a traffic channel to send fresh traffic its way. The connector for Claude lets you do it from the same place you are already design...

Start with the headline numbers Start broad. Ask Claude how many surveys are live right now, or for a breakdown of your live surveys by country, and take the temperature of your account before...

As part of our 10-year milestone and celebration, we decided to refresh PureSpectrum.com. Welcome to our relaunched website, we’re so glad you’re here! Our website relaunch traces back to a qu...

Why Agencies and Holding Companies Must Rewire Around Data Ownership, Not Just Data Access Arnaud Frade, Enterprise GTM Lead, APAC For decades, advertising agencies competed on creativity, m...

Market research is undergoing a paradigm shift. Arnaud Frade, Enterprise GTM Lead, APAC Traditionally, generating consumer and market insights was a human-powered endeavor, reliant on expert a...

We recently concluded PSXEmpower 2026, where our global teams came together across our regional hubs in Curitiba, London, Hyderabad, Singapore, and Westlake Village. Michael McCrary, CEO &...

Elizabeth Bodie, Chief People + Culture Officer At PureSpectrum, culture isn’t something we put on the walls; it’s how we work, lead, and win together. In 2023, we set out to reinvigorate the ...