PureSpectrum to fuel next-generation data quality and platform advancements following $37M equity round led by Arthur Ventures.
WESTLAKE VILLAGE, CALIFORNIA, March 22, 2023 – PureSpectrum, the creators of quality-first market research sample access and insights platforms today announced that it has completed a $37,000,000 round of equity funding from its current capital partner Arthur Ventures. Arthur Ventures, a Minneapolis-based growth equity firm, leads B2B software investments outside of Silicon Valley. The funding provided liquidity to early-stage investors and provided PureSpectrum capital to support strategic initiatives and fuel continued rapid growth.
CEO and Founder, Michael McCrary, states “We are excited to put this capital to work to continue growing and innovating to make life easier for our clients and partners. Despite the turbulent conditions over the past year, our track record of fast-paced profitable growth has continued. The company will use its portion of the capital raised to fuel product innovations, especially around data quality, and drive strategic initiatives to accelerate growth.”
Patrick Meenan, General Partner at Arthur Ventures, and a member of the board of directors states, “We are proud of the progress and innovations made by the PureSpectrum team, as evidenced by the recent release of PureScore™ 2.0, and are excited about the opportunity to deepen our relationship and support its growth in the years to come.”
Acerca de PureSpectrum
PureSpectrum ofrece una plataforma integral de investigación de mercados y análisis de datos que ayuda a los profesionales del sector a tomar decisiones de forma más eficiente y rápida que nunca. Galardonada como Proveedor de Investigación de Mercados del Año en los Premios a la Excelencia en Investigación de Mercados y Análisis de 2021, PureSpectrum es reconocida por la calidad de sus datos, líder en el sector. PureSpectrum desarrolló el sistema de puntuación a nivel de encuestado, PureScore™, y considera que su éxito continuado se debe a su gran concentración de talento y a su compromiso con la simplicidad y la calidad. En los pocos años transcurridos desde su creación, PureSpectrum ha sido nombrada una de las empresas de más rápido crecimiento en Norteamérica en la lista Fast 500 de Deloitte desde 2020, se ha situado dos veces entre las 50 primeras de la lista GRIT Most Innovative List y ha aparecido dos veces en la lista Inc. 5000.