PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
Feature Highlight: Scheduled Launch
Scheduled Launch is the ability to set up and schedule surveys to be launched at a specific time in the future. Coordinate your survey launches in...
Testing the Limits of Behavioral Science
PureSpectrum automates the best of market research processes and enables clients to create innovative products that are advancing the industry....
PureSpectrum Buy API: Is Your Research a Good Fit?
The PureSpectrum Buy API simplifies the survey building and fielding process, allowing researchers to conduct large amounts of automated work in...
The Great Refresh: Changing Consumer Values Amid COVID-19
An insights leader for the global entertainment and technology industries, National Research Group (NRG) is known for its sophisticated research...
M/A/R/C Research: PureSpectrum as a True Partner
At PureSpectrum, we look to build relationships beyond the traditional business setting. We are committed to delivering quality, whether that means...
Introducing Better Quota Searchability
New to the PureSpectrum Marketplace platform, Quota Searchability is a better way to organize and manage your quotas while in field. View different...
Introducing Storefront Custom Questions
Generating surveys using an automated approach can sometimes be limited in its ability to customize questionnaires to meet data collection needs....
How Market Researchers Choose Panel Providers
Choosing a sample partner can be challenging. Finding respondents through online survey companies to answer the surveys they’ve created can be a...
How PureSpectrum is Making the Best of Quarantine
It’s hard to ignore the current universal call to action: social distancing. As humanity weathers this unprecedented pandemic, keeping morale up has...