Previously Chief Operating Officer, Mark Menig will now assume the role of Chief Product Officer. In this position, he will be heading up product, engineering, data science, and supply teams across 6 countries and working to deliver new PureSpectrum features that will continue to move the industry forward. These features will be built into the PureSpectrum platform and take the guesswork out of data quality, enhancing usability for both researchers and suppliers.
“I am honored to take on this important responsibility to help support and drive PureSpectrum’s product strategy moving forward. Having worked in the online Market Research industry for nearly 20 years at a variety of companies, and with a tremendous number of talented people, has provided me with firsthand knowledge of the complexities of this industry and a passion to solve hard problems through technology,” Menig said. “During my first 2 years with the company, I was spending more and more time with the Product & Engineering team, the core of all great technology companies, and I am excited to continue working alongside our incredible team to provide an unparalleled experience for users (researchers, suppliers, and respondents) on our platform and achieve our full potential as a business.”
His existing work with the development team has already yielded user interface improvements on the platform and they continue to roll out features making our systems more intuitive. His new product initiatives for Q1 will pair his extensive data quality expertise with modern technology such as artificial intelligence and machine learning.
“I am very excited to see Mark lead our product and development as the Chief Product Officer. He joined the PureSpectrum team two years ago and has had a pivotal role in our growth,” PureSpectrum CEO Michael McCrary said. “His strong background in data quality and as an executive in our industry will not only take our product to new levels but the overall PureSpectrum experience to new heights.”
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality.
In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, and ranked for three years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.