Why Agencies and Holding Companies Must Rewire Around Data Ownership, Not Just Data Access Arnaud Frade, Enterprise GTM Lead, APAC For decades, advertising agencies competed on creativity, m...
Data Is the Strategy for Agencies Too
- #Data Quality
Sample Marketplace
Researchers' jobs made easier, with industry-leading quality
Reach engaged respondents across 125+ countries with built-in quality and transparent workflows that simplify how studies are launched, monitored, and delivered. PureSpectrum helps research teams spend less time managing logistics and more time focusing on insights.
How it works
Three steps from audience definition to data you can trust
Step One
Step Two
Step Three
Define your audience
Set your quotas with precision or let our Census tool auto-populate based on population data. Choose from hundreds of vetted suppliers in the PureSpectrum Marketplace or let the platform handle supply allocation for you.
Control your sample procurement from one intuitive panel management system. Define your audience once and launch with confidence that you’ll reach exactly who you need.
Finalize and Launch
Choose the features that match your fielding strategy. Field Evenly Over Time spreads completes across your timeline to avoid sample bias.
Review your setup, select your preferences, finalize your survey details, and go live in minutes. Modern workflows built for researchers who need speed without sacrifice.
Manage Your Survey
Edit quotas mid-field without pausing data collection. Monitor project health with real-time red, yellow, green status indicators so you know exactly where to focus. View all suppliers sending sample in real time.
Download detailed project reports whenever you need them. PureSpectrum gives you complete visibility and control from launch to last complete, so nothing catches you off guard.
Key features
Platform features that ensure quality, delivery, and simplicity
PureSpectrum combines real-time fraud detection, multi-source audience access, and intuitive workflows in one platform to help projects move smoothly from setup to delivery. Trust your data at every stage.
Quality
Real-time fraud detection and behavioral scoring across every survey you field
PureScore™ screens respondents before entry and monitors behavior, device signals, and response patterns in real time, including open-end analysis through PureText™.
Delivery
Access millions of engaged respondents across 125+ countries through Marketplace
Marketplace connects hundreds of global sources in real time to hit feasibility targets quickly. Advanced targeting and live survey monitoring keep projects on track.
Simplicity
Launch surveys in under a minute with an interface built for ease and clarity
Built-in IR estimator, customizable dashboards, and guided setup make your life easier. Launch independently by project three, often in under 60 seconds.
What Sets Us Apart
Everything you need to field with confidence
Built-In Quality
PureScore™ is built into every Marketplace project, evaluating respondents before, during, and after the survey using behavioral, device, and response-level signals.
Trusted Reach
Access 2 million daily visitors and 300K completes across 125+ countries. The PureSpectrum Marketplace delivers trusted global audiences and ensures you meet your timelines.
Expert Support
Our expert team is available at no cost for onboarding and ongoing support, as needed. The platform remains fully self-serve and built for independent use.
Modern Tech
Clean interface, transparent workflows, launch in under 60 seconds. Modern architecture keeps you closer to sample than legacy systems. Speed and simplicity are built in.
Transparent Pricing
Pricing transparency gives teams visibility into CPI and cost upfront, making it easier to plan and proceed with confidence.
Built for Researchers
We empower researchers with high-quality data, so you can make confident decisions
- Market Research Agencies
- Corporate Insights Teams
- Integrated Marketing Agencies
- Consulting Firms
- Enterprise
Market Research Agencies
Market Research Agencies
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Meet client demands and quality standards without operational headaches
Launch multi-market trackers and ad-hoc studies with ease. Quality screening and real-time monitoring, paired with transparent platform visibility, keep clients confident and projects on schedule.
Corporate Insights Teams
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Unlock trustworthy consumer insights without adding operational complexity
Access expert support, intuitive workflows, and high-quality data. Launch brand trackers, concept tests, and segmentation studies with full confidence.
Integrated Marketing Agencies
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Hit tight creative deadlines with precise audience targeting and predictable pricing
Launch creative tests and message validation fast. Confident audience targeting and transparent pricing that makes billing straightforward.
Consulting Firms
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Reach custom audiences for strategic work with real-time visibility and clear delivery
Execute client work with confidence. Advanced targeting reaches hard-to-find audiences. Real-time monitoring and reporting keep every project transparent.
Enterprise
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Global research built for scale, control, and confidence
Run complex, multi-market research with built-in quality, advanced targeting, and real-time visibility, so enterprise teams can deliver with confidence.
Work your way
One marketplace, multiple ways to engage
Self-Service Platform
Launch surveys independently through our intuitive platform. Built-in IR estimator, customizable dashboards, and real-time monitoring give full control.
API-Integration
Connect directly to your research stack. Automate launches, manage feasibility at scale, and pull data into workflows without manual handoffs or delays.
Services
Work with our expert project management team for full-service support. Guidance from survey design to delivery ensures smooth launches and quality data.
"The real magic is a platform that empowers us to field high-quality sample anytime – delivering faster results."
Justin Axford
Director, IMI International
"The supply is there, it’s quality supply, it’s known supply and we understand who the providers are. This gives us trust and safety to stand behind the work that we do."
Tim Talley
Vice President of Operations and Data Analytics, SmithGeiger
"[PureSpectrum's] modern tech offers great usability & functionality and it offers access to the highest quality respondents...we have chosen a partner that feels like an extension of our team."
Ali Henriques
Global Director of Research Services, Qualtrics
“The platform’s ease of use and transparency helps us move faster and scale smarter.”
Klaas Seestädt
Director Employer Analysis, Statista
PureSpectrum Marketplace questions, answered
INDUSTRY RESOURCES
Dive into market research insights & PureSpectrum news
See it in action
Make decisions with confidence, backed by the highest data quality
What can you expect?
- Live platform walkthrough tailored to your research needs and targeting requirements
- Clear answers on feasibility, pricing, quality monitoring, and why we are the world’s most trusted marketplace.