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Why Agencies and Holding Companies Must Rewire Around Data Ownership, Not Just Data Access Arnaud Frade, Enterprise GTM Lead, APAC For decades, advertising agencies competed on creativity, m...

Market research is undergoing a paradigm shift. Arnaud Frade, Enterprise GTM Lead, APAC Traditionally, generating consumer and market insights was a human-powered endeavor, reliant on expert a...

We recently concluded PSXEmpower 2026, where our global teams came together across our regional hubs in Curitiba, London, Hyderabad, Singapore, and Westlake Village. Michael McCrary, CEO &...

Elizabeth Bodie, Chief People + Culture Officer At PureSpectrum, culture isn’t something we put on the walls; it’s how we work, lead, and win together. In 2023, we set out to reinvigorate the ...

Over the past few weeks, we’ve shared a series of observations from 2025, starting with how AI fraud actually showed up in practice and what PureScore™ 5.0 revealed, followed by a closer look ...

Chris Mawn, Director of Clients, ANZ From User to Advocate: Turning Experience into Leadership Chris Mawn’s PureSpectrum story didn’t begin in an interview room, it started as a client. “I wa...

Traditionally, data quality systems evaluate respondents at specific stages of the survey journey: before entry, at the start, and at the end. Signals at each stage help confirm the respondent...

There has been considerable discussion this year about the idea that AI agents can instantly complete surveys and operate as autonomous respondents. These claims have garnered attention, but t...

As we enter the final month of the year, we pause to reflect on what 2025 has taught us about the fraud landscape. AI was consistently in the headlines as the new emerging threat in our indust...