See how customer relations firm Odity used PureSpectrum’s Marketplace to launch surveys instantly and collect 1,000 national representative responses in just 24 hours—slashing traditional data collection times by 5x.
“Our client portfolio is highly diversified. We might be asked to get projects underway for institutes with very strict quotas one day and the next need to initiate post-testing for an agency on a tight schedule. It is the agility of the PureSpectrum tool that allows us to offer our clients such a high level of responsiveness for their ever more specialized and specific needs.”
PureSpectrum also empowered Odity with better insights by providing industry-leading quality measures. Recently named Marketing Research Supplier of the Year, PureSpectrum utilizes an advanced machine learning, quality rating system called PureScore™. PureScore™ ensures researchers receive unparalleled quality data on every project fielded on PureSpectrum Marketplace.
Results
In Partnership with PureSpectrum, Odity has strengthened customer relationships and taken on more research projects. Utilizing PureSpectrum’s easy-to-use interface, Odity can easily calculate a project’s feasibility, optimize feasibility and generate quotes for clients at a glance. When fielding, Odity can now collect 1000 nat reps in 24 hours, a task that had previously taken up to 5 days.
Thanks to the PureSpectrum Marketplace’s multiple sample sources, bias is reduced, and Odity clients are pleased with their projects’ high-quality data.
“The research that we launch through the PureSpectrum platform enables our clients to make the right decisions thanks to the high-quality data collected. But above all, the tool and the PureSpectrum team make our lives easier daily.”