Why Agencies and Holding Companies Must Rewire Around Data Ownership, Not Just Data Access Arnaud Frade, Enterprise GTM Lead, APAC For decades, advertising agencies competed on creativity, m...
Services
Full-service research operations that let you focus on what matters
Outsource the doing. Insource the thinking. PureSpectrum Services handles sample management, project management, programming, translations and more, so you can focus on insights. Experts across 125+ markets.
Global research services that work as an extension of your team, not just another vendor.
PureSpectrum Services manages the full research lifecycle: sample sourcing, programming, translations, field management, quality checks, data processing, and delivery. Use us for complete project execution or engage specific capabilities as needed. Either way, we handle operational complexity while you focus on strategy.
We blend Marketplace technology with global expertise across 125+ markets and 66 languages. Our team includes programmers, sampling strategists, project managers, and data specialists on five continents. The result: faster fielding, higher-quality data, and reliable delivery without vendor chaos or capacity constraints.
125
+
Countries Covered
48
M
Interviews/year
Operational Excellence
Meet the team managing your projects
Our Services team spans five continents with offices in California, New York, London, Berlin, Singapore, and Sydney. You’ll work with seasoned project managers, survey programmers, sampling strategists, and data specialists who’ve spent decades managing complex multi-market research. Our team is accountable to your timelines and uncompromising on data quality.
Expert Review
Human oversight at every project stage
Technology, supported by AI, provides speed and scale. Humans provide precision and judgment. Our team leads with expert oversight from design through delivery, ensuring quality and on-time execution.
Project Design & Feasibility Review
Our team reviews your sample requirements and provides guidance on expected incidence rates, feasibility across markets, and recommended approaches for quotas and sourcing. We flag potential challenges early and help you design a methodology that’s actually achievable within your timeline and budget.
Questionnaire Review
We evaluate screeners for clarity and unintended bias, review quotas for accuracy, assess survey logic for respondent experience, and discuss open-end probe functionality. AI-assisted survey review flags potential issues and recommends improvements before programming even starts, saving you time and preventing fielding problems.
Custom Programming Oversight
Our programmers handle scripting in Decipher and Qualtrics, including complex logic, randomization, visual tests, shelf testing, MaxDiff, conjoint setups, and SmartProbe. AI-powered authoring tools accelerate setup for common question types. Multi-level human QA ensures everything functions properly before soft launch.
Sample Planning & Marketplace Strategy
We manage access to 290+ sample sources and provide human oversight on sample blending, and custom sourcing. Marketplace automation combined with expert sample management leads to faster fills and better-quality respondents.
Proactive Field Management
Our team monitors completes, dropouts, and quality metrics in real time throughout fielding. We recommend adjustments as needed to keep your project on timeline and on budget, and provide proactive updates so you’re never wondering what’s happening.
Quality Management
PureScore™ provides automated behavioral analysis, fraud detection, and deduplication, and includes PureText™, which analyzes open-ends for language mismatch, AI-generated content, and low-quality responses. Our QA team adds human review by verifying flagged cases, auditing open-ends, validating consistency, and checking protocol compliance, including GDPR.
Data Delivery & Validation
We prepare your data with proper variable labeling, recodes, and derivations. Delivery formats include SPSS, Excel, ASCII, Triple-S, custom PowerPoint reports, Quantum tables, and Forsta/Decipher dashboards. We also provide cross-tabs, visualizations, trackers, and custom reports based on your needs.
Post-Project Consultation
After delivery, we review what worked and what to adjust for future projects. We share insights about market performance, incidence trends, respondent behavior, and recommendations for improving efficiency on your next study.
"An enthusiastic and diligent team who took care to understand the objectives of the study, keeping us informed throughout and always anticipating our needs."
Jessica Boize
Research Director, 2CV
“The PureSpectrum team makes even the most complicated projects seem straightforward and easy. We highly recommend them."
Michelle Milner
Insight Director, the7stars UK Ltd
“One of the most recent projects with PureSpectrum was both technical and strategic. PureSpectrum’s fast, efficient, and reliable services were pivotal in ensuring that all conditions were met for the study to be conducted successfully."
Annie Llorca
CEO, Layer Cake Family
“PureSpectrum has got it right – great tech and great interpersonal people. A big thing for me is people that want to have a relationship. The reality is that PureSpectrum has got a good blend which gives us control and efficiency."
Mark Squires
CEO, Watermelon Research
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