Knowledge for every type of research team

If asked to describe our company culture, I respond that PureSpectrum is a client first company. Our team members are empowered to create a great client experience. If you see a bad experience...

How To Prepare Mortgage rates for a 30-year fixed in the US have gone from 3.7% in January to 7.5% in December, more than doubled! Inflation is running at 7.7%. The Private Equity market has c...

Survey Methodology Studies Survey Methods   Picking the best survey methodology to conduct your research is essential. The most effective survey research methodology can understand consum...

Researching audiences is an essential part of understanding your business’s target market. Why is a target audience important? Your target audience consists of the type of consumers who are mo...

When writing a market research survey, it’s essential to think about what type of data you are ultimately looking to gather from your research. While most online surveys are great for collecti...

What is Survey Bias, and How Do You Avoid It? Market research aims to accurately take a pulse of a population or sector through surveys. However, survey bias happens when a researcher selects ...

Data Quality In Online Sample Today everyone, including survey respondents, can be increasingly anonymous online. This anonymity offers a host of issues in quantitative research, such as panel...

Markets change fast, but consumer sentiments change faster. This is certainly true when it comes to electric vehicles. A year ago, EVs seemed like something everyone was talking about, but few...

What is Concept Testing? When you have a new product or marketing campaign, concept testing research is an effective way to test how it will be received before it is released. Concept testing ...