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Directrice Commerciale – France at PureSpectrum D’une Page Blanche à un Chapitre de Croissanc Lorsque Claire Vandeweghe a rejoint PureSpectrum il y a trois ans et demi, elle s’est lancée dans ...

Sebastian Wezel, Sales Director, CE at PureSpectrum Sebastian has been part of PureSpectrum since the beginning of 2022 and is responsible for the Central Europe region. When the company appro...

There are two competing priorities that researchers consistently demand: Quality sample that is representative of the target population Delivery you can depend on Researchers conducting onli...

On Tuesday, January 7th a series of wildfires began to devastate the Los Angeles area. More than 13,000 structures have been destroyed or damaged and almost 180,000 people have been forced to ...

Dive deep into the minds of voters with Numerious’ groundbreaking study, “Cracking the Voter Code: The Science of Policy Priorities.” Numerious, discrete choice technique expert, leveraged...

In the spirit of the Halloween season, we decided to round up a market researcher’s haunted house filled with some of the daily challenges they can face. Nothing can be more haunting than fill...

With almost 20 years in the industry, primarily as a buyer, but now as the head of Supply for PureSpectrum, I’ve spent a lot of time thinking about how to ensure that surveys are attracting an...

Turning a Blank Page into a Chapter of Growth   Claire Vandeweghe,  Directrice Commerciale– France at PureSpectrum When Claire Vandeweghe joined PureSpectrum three and a half years ago, ...

What is Concept Testing? When you have a new product or marketing campaign, concept testing research is an effective way to test how it will be received before it is released. Concept testing ...