PureScore™ is powered by PureIntelligence™, a modular system of AI-driven checks spanning behavioral, device, human, and location intelligence. These interconnected modules work together to detect risk from multiple angles and create a dynamic view of respondent authenticity. As fraud evolves, our systems continuously adapt.
AI-Powered Quality in Every Survey, With PureScore™
Quality is the foundation to everything we deliver, so you can make confident decisions on data you can defend.
Only high PureScore™ participants get through
PureScore™ analyzes billions of data points across behavioral, device, human, and location signals. Low PureScores™ never reach your survey. PureScore™ operates in real time, scoring respondents as they move through the survey experience and blocking risk before it impacts data quality.
By blocking low-scoring respondents before they enter your survey, PureScore™ eliminates the compounding risk that grows with every questionable complete collected.
Respondent-level AI scoring that protects every data point
Behavioral
Interaction patterns, session continuity, multi-session tracking, and suspicious engagement.
Device
Fingerprinting to verify identity and flag spoofing, inconsistent environments, and duplicates.
Human
Open-end response consistency profiling to detect shifts in language and AI-generated content.
Location
VPN and proxy detection, network speed analysis, and location-based fraud signals.
Why multi-sourcing protects your data
290+ vetted sources spanning 125+ countries.
Reduced Bias
Multi-source sampling blends respondents from diverse recruitment channels. This natural variation decreases bias and improves representativeness.
Lower Operational Risk
Multi-source distribution balances delivery, quality, and feasibility across sources, ensuring studies remain stable even as conditions shift.
Reliable Delivery
With coverage in 125+ countries and access to both consumer and B2B audiences, multi-sourcing ensures consistent, reliable delivery across markets.
Protect your data with PureScore™ 6.0
Evolved through six versions, PureScore™ 6.0 analyzes behavioral and device signals to identify unnatural activity and help ensure responses come from genuine, engaged participants.
As an extension of PureScore™, version 6.0 offers mid-survey monitoring to evaluate interaction patterns, giving teams the flexibility to strengthen data protection during the survey experience.

