AI-Powered Quality in Every Survey, With PureScore™

Quality is the foundation to everything we deliver, so you can make confident decisions on data you can defend.


THE WORLD'S MOST TRUSTED MARKETPLACE

Quality is the foundation of what we deliver

Since 2019, PureScore™ has set the industry standard for respondent-level quality scoring. Powered by PureIntelligence™, its AI models analyze billions of data points per hour across behavioral, device, human, and location signals to identify and address fraud throughout the research lifecycle. The result is faster fielding, cleaner insights, and greater confidence in the data behind every decision.

Respondent-Level Scoring

Real-Time Fraud Detection

AI Content Detection

VPN & Proxy Detection

Device Fingerprinting

In-Survey Monitoring

Only high PureScore™ participants get through

Only high PureScore™ participants get through

PureScore™ analyzes billions of data points across behavioral, device, human, and location signals. Low PureScores™ never reach your survey. PureScore™ operates in real time, scoring respondents as they move through the survey experience and blocking risk before it impacts data quality.

By blocking low-scoring respondents before they enter your survey, PureScore™ eliminates the compounding risk that grows with every questionable complete collected.

Respondent-level AI scoring that protects every data point

PureScore™ is powered by PureIntelligence™, a modular system of AI-driven checks spanning behavioral, device, human, and location intelligence. These interconnected modules work together to detect risk from multiple angles and create a dynamic view of respondent authenticity. As fraud evolves, our systems continuously adapt.

Behavioral

Interaction patterns, session continuity, multi-session tracking, and suspicious engagement.

Device

Fingerprinting to verify identity and flag spoofing, inconsistent environments, and duplicates.

Human

Open-end response consistency profiling to detect shifts in language and AI-generated content.

Location

VPN and proxy detection, network speed analysis, and location-based fraud signals.

A multi-layer system that protects every survey

Marketplace Governance

A multi-sourced marketplace designed to promote quality, diversity, and representation. Every supplier must meet strict platform standards before entering the ecosystem.

Pre-Survey Screening

PureScore™ evaluates device data, location patterns, and behavioral indicators. Participants who receive a low PureScore™ are blocked from entering the platform entirely, and PureText™ analyzes open-ends in real time.

In-Survey Monitoring

PureScore™ can be extended into the survey to evaluate engagement signals, response behavior, and activity patterns in real time, identifying suspicious behavior as it happens.

Post-Survey Review

Quality controls and respondent-level scoring are applied throughout the lifecycle. Additional options such as data cleaning and PureText™ are available for deeper review.

Quality Expert Support

Unusual response patterns are escalated for deeper investigation by PureSpectrum’s data quality team, led by senior data science leadership with decades of experience in AI and analytics.

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Why multi-sourcing protects your data

290+ vetted sources spanning 125+ countries.

Reduced Bias

Multi-source sampling blends respondents from diverse recruitment channels. This natural variation decreases bias and improves representativeness.

Lower Operational Risk

Multi-source distribution balances delivery, quality, and feasibility across sources, ensuring studies remain stable even as conditions shift.

Reliable Delivery

With coverage in 125+ countries and access to both consumer and B2B audiences, multi-sourcing ensures consistent, reliable delivery across markets.

"I'm so happy to have found an easier solution to sampling. The data comes back on time and is high quality. My coworkers call me a recruitment here!"

Jennifer Klein
Customer Insights, Grammarly

"Fielding has enhanced in both timing and quality. PureSpectrum's steadfast commitment to these advancements further solidifies our confidence in the relationship."

Tim Hoskins
President, Quester

"It's not just quick turnaround, it's clean data, and that's giving my clients more confidence, which has been reflected in additional business."

Tara Wilkinson
Director Level Research Consultant, Illumination Insight
Protect your data with PureScore™ 6.0

Protect your data with PureScore™ 6.0

Evolved through six versions, PureScore™ 6.0 analyzes behavioral and device signals to identify unnatural activity and help ensure responses come from genuine, engaged participants.

As an extension of PureScore™, version 6.0 offers mid-survey monitoring to evaluate interaction patterns, giving teams the flexibility to strengthen data protection during the survey experience.

Talk to our team

Explore how PureScore™ ensures data confidence