Taking Data Quality to the Next Level

Our Latest Enhancements

PureScore™ was built to combat modern market research challenges and keep up with the ever-evolving data quality landscape. PureScore 2.0™ proves our continued commitment to providing the best online data quality in the industry.

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What is PureScore™?

PureScore™ is a comprehensive, advanced machine learning driven, scoring system designed to measure individual survey respondent quality.

PureScore ideal respondent image

How does it work?

Respondents with a failing PureScore™ are blocked from taking surveys.

The model finds patterns in the profiles and behaviors of respondents, and the more that a respondent deviates from the ideal, the lower their PureScore™.

Examples include:

  • Screening consistency
  • LOI, Completion rate, etc
  • Demography based group behavior


Wondering how PureScore™ stacks up against the industry quality standard of device fingerprinting? Learn the commonalities and advantages in How PureScore™ Compares.