LOS ANGELES, CA, September 28, 2022- PureSpectrum’s commitment to fast growth and making research easier is further demonstrated with the addition of the new Chief Strategy Officer, Jonathan Flatow. Flatow has over 25 years of experience in business and legal operations, most recently serving as SVP of Corporate Development at Dynata. In this new role, he will help formulate, facilitate and communicate PureSpectrum’s strategic initiatives. Flatow will also serve as Chief Counsel.
Flatow has served in senior management positions in public and private companies in legal, administrative, and operational functions. As a managing partner of Reimagine Holdings Group, Inc., he has a proven track record of leading fast growth and critical functional development.
Michael McCrary, PureSpectrum Founder and CEO, comments, “Jonathan has demonstrated organic and inorganic growth strategies specific to market research technology. He will be integral to PureSpectrum’s significant next steps. I’m thrilled to bring his experience and guidance internally, and his knowledge will only help grow PureSpectrum for our clients and future market research innovation.”
“I’m excited to be involved in an innovative, fast-growing tech firm in an industry I know so well.” Flatow shares. “Since its inception, PureSpectrum has seen incredible growth. I look forward to helping us reach the next level as Chief Strategy Officer.”
About PureSpectrum
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from talent density and dedication to simplicity and quality. In the few years since its inception, PureSpectrum has twice been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 and twice placed on the Inc. 5000 list.
Through the partnership, PureSpectrum will continue investing in its strategic roadmap, with a focus on product innovation and platform scalability. These investments will accelerate innovation, expand what’s possible across the market research ecosystem, address critical industry challenges, and deliver long-term value to its customers.
“Market research is undergoing a meaningful shift toward greater automation and AI-enabled workflows as demand for high-quality human data and sophisticated response validation continues to grow,” said Dylan Hallman, Senior Vice President at TA. “PureSpectrum sits at the intersection of these trends, and its marketplace model positions the Company to play a central role in how insights are generated and consumed in the years ahead.”
“PureSpectrum has built a differentiated, category-defining platform at a moment when data quality and automation have become mission-critical for business decisions,” said Jason Mironov, Managing Director at TA. “Michael and his team have demonstrated strong execution and a clear vision, and we are thrilled to partner with them to scale the platform, invest in innovation, and support customers as their needs continue to evolve.”
Goodwin Procter LLP served as legal counsel to TA, and Deloitte LLP served as financial advisor. Payne Enterprises also advised TA on the transaction. Piper Sandler & Co served as exclusive financial advisor to PureSpectrum, and Cooley LLP served as legal counsel to PureSpectrum.
About PureSpectrum
PureSpectrum, launched in 2016 and headquartered in California, is a leading market research technology company. PureSpectrum empowers insights professionals with a programmatic Marketplace and sample management platform that streamlines online surveys, facilitating millions of high-quality interviews annually. Researchers are empowered to make faster, more confident decisions with PureSpectrum’s comprehensive suite and PureScore™, the industry’s leading respondent-level scoring system. Visit www.purespectrum.com for more information.
About TA
TA is a leading global private equity firm focused on scaling growth in profitable companies. Since 1968, TA has invested in more than 560 companies across its core sectors, including technology, business services, financial services, and healthcare. Leveraging its deep industry expertise and strategic resources, TA collaborates with management teams worldwide to help high-quality companies deliver lasting value. The firm has raised $65 billion in capital to date and has more than 170 investment professionals across offices in Boston, Menlo Park, Austin, London, Mumbai, and Hong Kong. Learn more at www.ta.com.
Media Contacts
For TA:
Maggie Benoit
For PureSpectrum:
Stephanie Fuess