LONDON, ENGLAND, April 25, 2022- PureSpectrum’s commitment to making researchers’ jobs easier worldwide is further demonstrated with the addition of new Executive Vice President, Andy Cayton. Cayton is an experienced global COO and regional CEO and sales leader within the market research and insights industry.
Cayton, a results-driven executive, has worked at high-growth, technology-focused businesses, and start-ups. Known as an innovative leader and a pioneer within online market research, he brings an incredible wealth of knowledge to PureSpectrum. In his new role as Executive Vice President, Cayton will develop and implement comprehensive solutions for clients across the PureSpectrum product suite.
David Butler, Chief Client Officer comments, “Andy’s breadth of experience in rapidly growing businesses will impact PureSpectrum in many ways. Most importantly, his deep knowledge will deliver superior results for clients of our technologies and services.”
“I am excited that PureSpectrum has been adding more and more research expertise to their world-class end-to-end sample sourcing and data collection technology,” Cayton shares. “I look forward to working with clients to provide quality data and rapid insights utilizing PureSpectrum’s multi-source Marketplace and innovative survey, charting, and dashboarding tools.”
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality. In the few years since its inception, PureSpectrum has twice been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500, placed in the Top 50 of the GRIT Most Innovative Companies List, and ranked in the top 20% on the Inc. 5000 list.