One small chip for a rover, one giant leap for market research automation.
It’s official. It’s official. Thanks to NASA’s #Mars2020 Rover carrying a microchip etched with millions of names from Earth, PureSpectrum is officially on board to visit the red planet in 2021. FullSpectrum: the PureSpectrum HQ art installation captures a similarly team-wide creative milestone from the same era, the 15-foot acrylic installation that transformed PureSpectrum’s new Westlake Village headquarters into a physical expression of the brand. FullSpectrum: the PureSpectrum HQ art installation captures a similarly team-wide creative milestone from the same era, the 15-foot acrylic installation that transformed PureSpectrum’s new Westlake Village headquarters into a physical expression of the brand. Innovation from anywhere: the company deck challenge captures the same spirit of ambitious thinking, a company-wide competition inviting every employee to pitch their vision for PureSpectrum’s next big idea, regardless of role or seniority.
The launch of this project was a huge endeavor undertaken by the entire PureSpectrum team. The importance of a second family reflects on what makes that kind of full-team effort possible, a one-year employee reflection on the culture of accountability, fun, and genuine care that makes PureSpectrum feel less like a workplace and more like a community. Watch the story of how this idea came to be followed by the launch of this revolutionary new market.