Delivering Confidence: Quester Elevates Efficiency and Cuts 3 days in Field

Client

Quester is a strategy and insights firm, focused on a narrative-based approach to the three key areas of business – Innovation, Brand Marketing & Communications, and Consumer Experience.

Challenge

Despite a successful collaboration with an alternative provider, Hoskins sought ways to further refine and streamline their research processes with a focus on maximizing efficiency. PureSpectrum came highly recommended, and Quester’s operation team’s positive experiences leveraging the PureSpectrum platform for other studies fueled their confidence to embark on a long-term partnership. The ultimate challenge was to seamlessly transition from Quester’s existing partnership to a new collaboration with PureSpectrum. The goal was to overcome
potential roadblocks and ultimately enhance Quester’s ability to deliver high-quality insights and strategies in a more efficient and cost-effective manner for their clients.

Solution

The introduction of feasibility checking for studies by PureSpectrum emerged as a pivotal solution in Quester’s pursuit of maximizing efficiency. This feature provided an immediate and long-term benefit, proving to be indispensable in their proposal and field planning  processes. The first major milestone was achieved when Quester conducted a study utilizing the US representative click-in sample approach, marking a seamless and more reliable process compared to their previous platform. This not only validated the efficiency of PureSpectrum but also served as a catalyst for Quester’s confidence in the platform. Another significant achievement was Quester’s first international study, where PureSpectrum demonstrated its capabilities by delivering better traffic in terms of both quantity and
quality. This success broadened the scope of potential use cases, positioning the PureSpectrum platform as a superior choice compared to other partners. PureSpectrum’s innovative features directly addressed Quester’s goal of maximizing efficiency in study planning and execution.

Results

Maximizing Efficiency and Cost-effectiveness

The top-notch results achieved through PureSpectrum’s platform not only solidified Quester’s partnership but also showcased the optimal outcomes of their collaboration. The enhancement in both timing and quality of fielding significantly reduced the hours spent on managing the fielding process and cleaning data. Recognizing that data quality is integral to Quester’s core operations, PureSpectrum’s continuous delivery of new features and quality initiatives demonstrated a strong commitment to maintaining high standards. Quester’s collective ability to successfully field large and complex studies, exemplified by the recent completion of a multi-state representative click study, outperformed their previous experiences with managed services vendors. Notably, the efficiency gains are evident in the remarkable average time savings of 2-3 days in fielding for each project, encompassing both fielding and data quality evaluation. This streamlined process allows Quester to dedicate more time to identifying valuable insights and crafting impactful narratives. Quester’s clients are
benefiting from an average cost savings of 10%. According to Hoskins, the partnership with PureSpectrum maximizes both efficiency and cost-effectiveness for Quester:

What PureSpectrum Provided Quester

Data Quality Commitment

PureSpectrum’s continuous delivery of new features and functionalities demonstrated a strong commitment to data quality, reducing the time spent on managing the fielding process and cleaning data for Quester

Collaborative Support

William at PureSpectrum provided crucial support, addressing any reconciliation issues promptly and contributing to the collaborative and consultative partnership approach.

Cost and Time Savings

The partnership with PureSpectrum resulted in substantial time savings, with an average of 2-3 days saved in fielding for each project, and an average cost savings of 10% for Quester’s clients.

Partnership Highlights

Seamless Transition

The transition from an alternative provider to PureSpectrum was remarkably smooth, demonstrating the platform’s ease of use and adaptability.

Feasibility Checking

PureSpectrum’s introduction of feasibility checking emerged as a pivotal solution, providing immediate and long-term benefits vital to proposal and field planning processes.

Enhanced Confidence

Confidence evolved throughout the partnership, driven by the significant improvements in fielding timing and quality. PureSpectrum’s commitment to data quality, demonstrated through continuous delivery of new features, played a vital role in building confidence.