Decoding the scroll: What our latest consumer study reveals about how Americans interact, shop, and respond to ads on social media.
There is no denying that social media is a part of daily life. For a deeper look at how social media influence shapes purchase decisions in specific product categories, particularly in beauty and personal care, Americans groom as self-care found that 34% of respondents were influenced to buy a skincare product through social media advertising. But though most platforms offer user metrics, it can be hard for brands to target and understand creative marketing opportunities. Using the PureSpectrum Insights platform, we polled Americans to better understand their social media behavior, thoughts on advertisements, and social shopping preferences. Is Will Smith cancelled? applied the same rapid-polling approach to a breaking cultural moment, showing how the Insights Platform can capture American consumer opinion within hours of a major news event. We are pleased to share some of our insights in the following infographic:
Curious to dive deeper into this data set, including more detailed consumer crosstabs about social media marketing? Or would you like to learn how easy it is to launch your own survey? Reach out to our team below.