The Myth of the “Instant AI Survey Taker”
There has been considerable discussion this year about the idea that AI agents can instantly complete surveys and operate as autonomous respondents....
Data Quality
The 2025 Quality Shift: A Practical Look at AI Fraud and PureScore™ 5.0’s New Safeguards
As we enter the final month of the year, we pause to reflect on what 2025 has taught us about the fraud landscape. AI was consistently in the...
PureSpectrum Introduces S2S Secure: Enhancing Data Integrity and Fighting Survey Fraud Together
PureSpectrum is excited to announce the launch of S2S Secure to ensure data integrity and mitigate survey fraud. This new technology will add...
The Simple Math to Solve Your Data Quality Problem
A common mistake made by researchers, project managers, and other stakeholders looking at data quality in a multi-sourced world is concluding that...
PureSpectrum Announces PureText™ API Integration
Westlake Village, CA (September 26, 2023) PureSpectrum’s continued commitment to providing the best online data quality in the industry is further...
Is Panel Quality Really on the Decline?
After my almost two decades in the Market Research industry, Quality being spoken about in headlines, conferences, and client meetings is nothing...
How to Prevent Survey Bias: Causes & Ways to Fix
Market research aims to accurately take a pulse of a population or sector through surveys. However, survey bias happens when a researcher selects or...
How PureScore™ Compares
Today everyone, including survey respondents, can be increasingly anonymous online. This anonymity offers a host of issues in quantitative research...
The Importance of Sample Source Transparency
Aggregating sample or multi-sourcing has increasingly become the norm for online data collection in quantitative market research. A confluence of...