Create and launch surveys in two API calls, simple by design

PureSpectrum’s API is built for teams that want to automate workflows and integrate PureSpectrum directly into their existing systems.

It’s a strong fit for organizations launching 20+ surveys per month, embedding research into their own platforms or tools, or operating with standardized project setups. Teams with developer resources can utilize the API to automate survey creation, targeting, quotas, and pacing, eliminating repetitive manual work.

At scale, the time savings are meaningful. For example, running 200 surveys per month with manual setup can add up to 30+ hours of effort, work the API removes entirely.

The PureSpectrum API supports the full survey lifecycle, enabling teams to automate what they already do in the platform.

You can create surveys using live and test URLs, set CPI at a global or supplier level, and configure both demographic and advanced qualifications. Quotas can be built and adjusted programmatically, with full control over supplier allocation and pacing.

The API also provides visibility into performance, including conversion rates and supplier health. Secure redirects and survey events are handled through server-to-server callbacks and supported authentication methods, with transactions and completes recorded automatically.

Anything you can do in the PureSpectrum platform can be automated through the API.

PureSpectrum takes a guided, collaborative approach to API integration, designed to get teams live quickly and keep integrations stable over time.

We start with consultation and provide access to a staging environment, API keys, and documentation. From there, we support testing for redirect logic, payloads, and supplier behavior, ensuring everything performs as expected before launch.

Our team is highly responsive via Slack and works closely with supply to support feasibility, CPI strategy, and pacing decisions. We avoid backend changes that force client rewrites—so your integration remains stable as the platform evolves.

Integration timelines are designed to match your pace and priorities. Simple integrations can be completed in 2–4 weeks, while moderately complex implementations typically run 4–8 weeks. Larger enterprise integrations may take 6–18 weeks, depending on approvals, development resources, and workflow requirements.

Timelines are shaped by how quickly business rules are defined and decisions are made, with our team supporting setup, iteration, and optimization at each stage.