Bringing 20+ Years of Data Collection Leadership to Drive the PureSpectrum Experience
WESTLAKE VILLAGE, CA, October 13, 2026 –PureSpectrum, a leading market research technology company, is excited to announce the appointment of Brett McCready as Executive Vice President, Customer Experience.
McCready joins PureSpectrum with more than 20 years of leadership experience in data collection and insights sales. Most recently, he served as Senior Vice President of Dynata’s Corporate Sales Region, where he managed a $20M portfolio of enterprise clients and led a team of Account Directors focused on winning new clients and growing existing ones.
Prior to Dynata, McCready spent five years at Critical Mix, which was later acquired by Dynata, and eight years at Toluna (formerly Greenfield Online), where he rose to Assistant Vice President of Client Development.
In his new role, McCready will lead efforts to deepen client relationships and deliver a consistent, high-quality experience across PureSpectrum’s customer base. He will work closely with Marketing, Operations, Product, and Customer Success to bring PSX, the PureSpectrum Experience, to every client.
“The continued success of PureSpectrum stems from our talent density and our relentless focus on quality,” said David Butler, President of PureSpectrum. “Brett has built his career on close client partnerships and accountable, high-performing teams. He’s a great addition to our team, and our clients will be the beneficiaries.”
"PureSpectrum has built a reputation for quality, and that starts with its people. I'm looking forward to working alongside this team to strengthen our client partnerships and make sure every client gets the experience they expect from PureSpectrum."
This appointment reflects PureSpectrum’s continued investment in top talent as client demand accelerates and the company advances its mission to modernize market research.
About PureSpectrum
PureSpectrum, launched in 2016 and headquartered in California, is a leading market research technology company. PureSpectrum empowers insights professionals with a programmatic Marketplace and sample management platform that streamlines online surveys, facilitating millions of high-quality interviews annually. Researchers are empowered to make faster, more confident decisions with PureSpectrum’s comprehensive suite and proprietary PureScore™ respondent-level scoring system.