Expanding Behavioral and Device Intelligence to Strengthen Respondent Quality
WESTLAKE VILLAGE, CA, June 8, 2026 – PureSpectrum, a leading market research technology company, today announced the release of PureScore™ 6.0, the latest version of its respondent-level quality scoring system. The update introduces expanded behavioral intelligence and device intelligence capabilities, strengthening PureScore™’s ability to identify unnatural or fraudulent behavior across the full spectrum of respondent quality threats.
As AI tools have become mainstream, the ways they can intersect with online surveys have evolved. PureScore™ 6.0 builds directly on the continuity tracking introduced in PureScore™ 5.0, which detected mid-session handoffs from human respondents to AI agents. The new release goes further, analyzing interaction patterns including typing cadence, mouse movement, and navigation flow to assess whether behavior reflects genuine human engagement, regardless of whether a handoff occurred. This allows PureScore™ to identify a broader range of quality issues, from AI-assisted fraud to fraudulent human behavior, distinguishing both from well-intentioned respondents participating in good faith. These capabilities extend directly into buyers’ own surveys through the PureScore™ In-Survey Script, which embeds real-time fraud detection into any survey with a single script and no engineering lift.
The release also brings upgrades to device intelligence, reinforcing one of PureScore™’s core signal layers with stronger capabilities for assessing the device and network behind each session.
"The question we're always asking is whether the data reflects what real, genuinely engaged people think. 6.0 gives us a sharper answer to that question by expanding what we can see in both behavior and device signals."
PureScore™ 6.0 is the sixth major release since PureSpectrum launched the industry’s first respondent-level scoring system in 2020, and reflects the company’s ongoing investment in responding to new and evolving fraud vectors.