Numerious uses MaxDiff to uncover the true policy priorities of US voters. Learn what Republicans, Democrats, and Independents care about in 2024.
Dive deep into the minds of voters with Numerious’ groundbreaking study, “Cracking the Voter Code: The Science of Policy Priorities.”
Numerious, discrete choice technique expert, leveraged MaxDiff to expose the true hierarchy of voter preferences. This study highlights what truly matters most to Republicans, Democrats, and Independents going into this election season. For a look at how brand trackers apply the same panel-sourced, wave-over-wave methodology to track brand health in fast-moving markets, why brand tracking is more important than ever covers this in detail. By forcing voters to make trade-offs, researchers can uncover the policies that rise to the top for all political parties. For a foundational look at how concept testing, including trade-off methodologies like MaxDiff, is structured across different research objectives, concept testing basics and FAQs covers this in detail. and how their priorities have changed or stayed the same, since the last elections.
Here are some high-level highlights:
Explore voter preferences and gain valuable insights into the factors that shape voter behavior on Numerious’ blog where CEO, Megan Peitz, digs into how campaign managers can use research to meet the needs of their party and also to sway “independents”.
Methodology
Numerious surveyed 500 respondents between October 7th and 11th, 2024, using the PureSpectrum Marketplace. Respondents were required to be 18 or older and reside in the United States. The sample was census-balanced. For a look at how sample is sourced across multiple vetted panels to achieve that kind of census balance, the importance of sample source transparency explains why supply-side visibility matters for research like this.