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Market Research & Insights Solutions
Online survey tools to gather real-time consumer answers
Our Insights Platform empowers users to collect consumer research and insights for any business decision. Easy to use features assist with questionnaire design and include numerous question types, skip logic & advanced piping capabilities, and automatic basic data collection. Our state-of-the-art market research tools make it easy for users to analyze the data, including the ability to create crosstabs, data cuts, and run significance tests.
TRACK, MEASURE, ANALYZE
The PureSpectrum platform allows for brand tracking, measuring consumer sentiment, testing creative…and more. Endless insights applications for marketers.
DATA AT YOUR FINGERTIPS
Using the largest consumer dataset available, get real-time results on a modern dashboard.
POWERED BY PURESPECTRUM’S SURVEY PLATFORMS
Take your survey from the field to the boardroom in hours not days. Data quality and speed you can trust.
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Neueste Marktforschungs-Blogbeiträge
Building a Culture of Excellence: 3 PureSpectrum Practices
I decided to start PureSpectrum for two main reasons. Firstly, I knew there was a better way to sample. If I could bring together the right people and make the right technology, we could make life...
The Simple Math to Solve Your Data Quality Problem
A common mistake made by researchers, project managers, and other stakeholders looking at data quality in a multi-sourced world is concluding that Supplier A is bad quality because most of the...
Leading with Passion: A Spotlight on PureSpectrum Women-Led Initiatives
As a wrap-up of this year’s Women’s History Month, we wanted to highlight some of the women-led projects at PureSpectrum. Women’s History Month is a time to celebrate and reflect on the...