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Market Research & Insights Solutions
Online survey tools to gather real-time consumer answers
Our Insights Platform empowers users to collect consumer research and insights for any business decision. Easy to use features assist with questionnaire design and include numerous question types, skip logic & advanced piping capabilities, and automatic basic data collection. Our state-of-the-art market research tools make it easy for users to analyze the data, including the ability to create crosstabs, data cuts, and run significance tests.
TRACK, MEASURE, ANALYZE
The PureSpectrum platform allows for brand tracking, measuring consumer sentiment, testing creative…and more. Endless insights applications for marketers.
DATA AT YOUR FINGERTIPS
Using the largest consumer dataset available, get real-time results on a modern dashboard.
POWERED BY PURESPECTRUM’S SURVEY PLATFORMS
Take your survey from the field to the boardroom in hours not days. Data quality and speed you can trust.
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Neueste Marktforschungs-Blogbeiträge
Dethroning the Critics: The People’s Verdict on Apple’s 100 Albums
Apple released its 100 Best Albums list and the world reacted. Thousands of music lovers responded on social media, blogs, and podcasts with their thoughts on Apple’s picks and rankings. The list...
Building Brand Magic: Experience Marketing for B2B
We tend to complicate B2B marketing, but at its core, it’s about people. People are at the center of organizations - those making business decisions and striving for success. They want to feel...
PureSpectrum’s Expansion Plans in Germany Accelerated by New Business Development Director Appointment
HAMBURG, GERMANY, 24 July 2024 - PureSpectrum is excited to announce the appointment of Khoa Phan as the new Director of Business Development for the DACH market. Khoa Phan is poised to...