There are two competing priorities that researchers consistently demand:
- Quality sample that is representative of the target population
- Delivery you can depend on
Researchers conducting online studies have increasingly adopted marketplaces that utilize multi-sourcing because the methodology delivers on both priorities.
Quality
- Increased Representation
Marketplaces, like PureSpectrum, create a network of panels via APIs that offer representative sample from around the world. APIs offered in marketplaces have created channels for previously untapped, differentiated sources. These connections offer a broader representation of the population making sample marketplaces the dependable resource of supply for researchers.
“The quality of the data is superb – at the time of fielding, 49% had received at least one dose of the vaccine – right on target with national estimates at the time. I feel very confident in the data. In our opinion, the content of this wave of the tracker is some of the best yet.”
– Scott Mayer, Senior Quantitative Analyst at MDRG
Watch the PureSpectrum webinar that goes into detail about this tracker.
- Reduced Inherent Bias & Risk
Sourcing survey respondents from a variety of panels reduces bias inherent to any single provider. Each survey panel has its own recruitment strategy, incentive model, management style, clientele, and offers different demographics. Blending these sources reduces the risk of an outlying source impacting a study. PureSpectrum’s robust panel integrations give researchers the power to choose their panel blend and ensures high-quality data.
- Consistent Screening and De-duping
Technology makes deduplication and quality screening a seamless process in a marketplace approach to multi-sourcing. As the quality-first sampling platform, PureSpectrum is leading the industry with the first and only respondent level scoring system, PureScore™. PureScore™ uses advanced machine learning to monitor respondent behavior, score them accordingly, and block those with a low PureScore™ from entering the platform to take surveys.
Delivery
- Timeliness
Where a methodology to increase representation may make data collection a longer process, multi-sourcing condenses it. More sources sending to a study can shorten field time. Data collection timelines shorten with the use of a sample marketplace, allowing researchers to take on more projects.
“With PureSpectrum, we are able to launch a study on Saturday morning, complete fielding by Sunday and deliver results to our clients faster than ever before. The PureSpectrum partnership has helped our company take on more work and grow our client relationships.”
– Hannah P., Research Associate at Consulting Agency
- Reach Your Audience
PureSpectrum’s field management feature, Traffic Channels, allows researchers to target lagging quotas and reach their desired audience. Keep projects organized and get the delivery needed to provide clients with the best data to make business decisions.
Learn more about this feature: Watch the Traffic Channels webinar recording
- Find Niche Respondents
Finding low incidence target groups can be like looking for a needle in a haystack. Because of the multisource nature of sample marketplaces, PureSpectrum users start with a bigger pool of potential respondents. In addition to having an array of sources, PureSpectrum’s Advanced Targeting feature allows researchers to pre-qualify respondents resulting in a better conversion and helping fill harder-to-reach quotas.
Researchers know that using multiple sample sources is best practice but finding reliable quality online respondents can be challenging. Sample marketplaces empower insights professionals with better insights by providing both quality and delivery. PureSpectrum’s unique data quality measures, intuitive interface, and extensive field management features make it the complete sample solution.
Interested in learning more about our product suite? Schedule a demo today
About PureSpectrum
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality.
In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, and ranked for three years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.