Delivering 2021 Holiday Card Insights

According to the Greeting Card Association (GCA), 1.3 billion cards are sold during the holiday season. For many, holiday cards are a festive and upbeat way to spread cheer and update friends and family with the events of the year. Using our Insights Platform,...

Speed to Insights: Halloween 2021

Last year the COVID-19 pandemic changed the way many Americans celebrated Halloween. Some people did not trick or treat, instead opting for smaller festivities or skipping the holiday altogether. With most children back in school and vaccines available for much of the...

(Not) Home for the Holidays?

With the holiday season quickly approaching, we wondered how Americans are feeling about travel and if their sentiments differ depending on vaccination status? Using the PureSpectrum Insights Platform, we polled Americans to see if and how they are planning to travel...

5 Trends and a Baby

It has been predicted that the COVID-19 lockdowns have and will continue to create a baby boom in America. While many Americans have adapted to shopping and gathering online, we wondered if new and expectant parents are doing so too? What platforms are currently...

Has America’s Coffee Consumption Changed?

Most morning routines, like other aspects of life, have changed since the advent of COVID-19. But as fall begins, some Americans have returned to the office and school, while others remain remote or in hybrid. With morning routines in flux, we surveyed coffee drinkers...