PureSpectrum marketplace launches with strategic investment from Research Now and Critical Mix
October 11th, 2016
Westlake Village, California
PureSpectrum announces the launch of a global marketplace for buyers and sellers of online sample, with strategic investments from Research Now and Critical Mix. PureSpectrum’s mission is to create the most intuitive and intelligent marketplace to bring together quality suppliers and buyers in a simple and user-friendly application. The marketplace is now available and continues to aggressively roll out new features, support more countries and integrate new suppliers in the coming months.
Founder and CEO Michael McCrary comments, “We’re transforming the way sample is
bought and sold through technology, design, and data. Our initial focus is to enable buyers to create audiences and quotas, select high-quality suppliers, and launch a survey in less than one minute. When you make a commitment to user experience, quality, and create a trustworthy and fair environment, leading suppliers like Research Now and Critical Mix will support the business.”
Research Now CEO Gary Laben adds, “We like the vision and spirit of partnership of PureSpectrum and how it helps Research Now serve our customer segment that prefers automated or do it yourself solutions. Making sure our panels are accessible in an environment that is both brand safe and transparent about our quality, like PureSpectrum, is imperative to us.”
Critical Mix co-CEO Keith Price comments “PureSpectrum’s innovative technology provides Critical Mix with the ability to offer customers an additional DIY option for accessing our high-quality audiences. PureSpectrum’s vision of preserving quality, total transparency and ease of use aligns with our own.”
About PureSpectrum – PureSpectrum is an intelligent marketplace for buyers and sellers of online sample. As a team of engineers, client advocates, and online sampling experts, we’re on a mission to reinvent how sample is bought and sold. We won’t stop until we can deliver any audience, anywhere, with excellent quality, at a great price. To get started as a buyer or supplier, visit our website www.purespectrum.com.